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CMM or SMO for the Beginners

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alexsmith Post time 2019-10-07 18:54:31 | Show all posts |Read mode
Promodo's SMM managers have compiled a short list of practical tips and facts that will help novice SMMs create relevant and high-quality content.

In order to begin to engage in SMM, you need to answer yourself a few questions on determining the target audience:

Where and with what do you want to reach the audience?cmm
What do you know about them and their patterns of behavior?
What kind of reaction do you expect from Central Asia?
What should make CA change its behavior?
What psychological factors should be emphasized to get the right reaction?
To understand the site where SMM can be carried out, the company cited several facts:

Google+ 70% of network users are men.
Tumblr. The audience is mainly self-expressing youth.
Pinterest Mostly women 18-35 years old.
Twitter Resource for news-obsessed and ongoing informational food.
Facebook, VK. People aged 18-30 years.
Instagram The main audience is women.
Requirements for content that claims to be quality:

- Watch out for grammar. At a minimum, turn on AutoChecking in Word, or better yet, read a lot and keep track of your own internal literacy rate.

- Content should contain a large coefficient of usefulness . It is desirable that the user could apply the information in life, or it would push and inspire to some actions.

- Listen to opinions. The main thing is not to say, but to hear. Always encourage users to share their opinions and leave comments. At the same time, a timely and relevant response to these opinions is an important component. Actually, this is a digital agency task.

- Do not be afraid to be subjective. A personal point of view is always welcome on the Internet. A simple statement of facts is a weak path.

- Follow the trends. Never lose sight of current topics, if you want to be on the wave, you must keep track of when these waves appear.

Parameters that help to “hook” the audience:

The exact emotional characteristics of CA.
Important and useful information.
Focus on the flaws.
Suggestion of solution.
Provocativeness.
The interactivity of the material
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